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Things You NEED To Start An Email List

You need an email list. It’s the one way that we can ensure that our messages get in front of our audience. We can’t ensure that on social media, billboards, or newspapers. But we can ensure that in email marketing. That’s why it’s so important to have an email list. There are four things that …

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What is Email Marketing?

Hello friends! Today, I want to talk about that last bastion of communication that we have control over both as consumers and as marketers: email communication. 85% of adults in the US have an email. That includes my dad, and that says something. A lot of people will tell you that email is dead, and …

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7 Rules of the CAN-SPAM Law

Let’s talk about spam and the CAN-SPAM law. CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing. The CAN-SPAM law is a law that establishes rules for commercial email marketing messages. We’re not talking about transactional messages reminding people that they bought the product or a delivery email of that product. This is …

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How Clean is Your Email List?

“To clean or not to clean. That is the question.” How’s your hygiene? I don’t mean your personal hygiene. That’s none of my business but, how is your email list hygiene? Is it pretty clean? Or is it full of spam email addresses, typos, and email addresses that will never see the light of day? …

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A Goose Walks Into a Bar…

When you don't know what's wrong, whom do you trust? Where do you go for help?

How to Embed an Animated GIF

It was so simple. Surely it couldn't be this difficult, right?
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Why Your Own Confidence Is A Gift To Others

Confidence isn't the same thing as bragging or showboating - confidence is about your own journey, the obstacles you've faced, and how you've overcome them. Your confidence inspires confidence in others that they can achieve their goals, too - so the more confidence you have, the more impact you'll make!
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Why Your Lead Magnet Delivery Email Needs a Makeover

You know a lead magnet is essential for generating leads and building your email list...but did you know your delivery email could be even more important?

To Drip or Not To Drip…That Is The Question

Should you drip your course content or release it all at once? There's not a hard-and-fast answer to this question - how you should deliver your course depends on a number of different factors...the nature of your course content, your audience, and even your personal preference. Check out my latest article for some questions you can ask yourself to determine the best delivery method for your course content.

The Danger of Demographics: How Cultural Stereotypes Could Affect Your Conversions

Every time we go to the doctor’s office, are asked to take a survey, or register to win a car, we’re asked the same questions…..gender, age, race, ethnicity, education, income, marital status (I love that my pediatrician’s office has this on their questionnaire!), Social science calls those characteristics “demographics” – the study of a population …

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