The danger of demographics and assumptions is something we don’t always seem to think about. Not consciously, anyway. Every time we go to the doctor’s office, are asked to take a survey, or register to win a car, we’re asked the same questions…..gender, age, race, ethnicity, education, income, marital status (I love that my pediatrician’s …

Danger of Demographics: How Cultural Stereotypes Can Affect Conversions Read More »

Thinking of building an online course but aren’t sure where to start? Here are some things to consider before taking the plunge into this very involved process! Why would someone pay for this course? What pain(s) does the course solve? What outcome(s) can they expect at the end? If you hang out in the online …

5 Questions To Ask When Building an Online Course Read More »

You need an email list. It’s the one way that we can ensure that our messages get in front of our audience. We can’t ensure that on social media, billboards, or newspapers. But we can ensure that in email marketing. That’s why it’s so important to have an email list. There are four things that …

Things You NEED To Start An Email List Read More »

Hello friends! Today, I want to talk about that last bastion of communication that we have control over both as consumers and as marketers: email communication. 85% of adults in the US have an email. That includes my dad, and that says something. A lot of people will tell you that email is dead, and …

What is Email Marketing? Read More »

Let’s talk about spam and the CAN-SPAM law. CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing. The CAN-SPAM law is a law that establishes rules for commercial email marketing messages. We’re not talking about transactional messages reminding people that they bought the product or a delivery email of that product. This is …

7 Rules of the CAN-SPAM Law Read More »

“To clean or not to clean. That is the question.” How’s your hygiene? I don’t mean your personal hygiene. That’s none of my business but, how is your email list hygiene? Is it pretty clean? Or is it full of spam email addresses, typos, and email addresses that will never see the light of day? …

How Clean is Your Email List? Read More »

When you don't know what's wrong, whom do you trust? Where do you go for help?

It was so simple. Surely it couldn't be this difficult, right?

Confidence isn't the same thing as bragging or showboating - confidence is about your own journey, the obstacles you've faced, and how you've overcome them. Your confidence inspires confidence in others that they can achieve their goals, too - so the more confidence you have, the more impact you'll make!

You know a lead magnet is essential for generating leads and building your email list...but did you know your delivery email could be even more important?