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A Goose Walks Into a Bar…

When you don't know what's wrong, whom do you trust? Where do you go for help?

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It was so simple. Surely it couldn't be this difficult, right?
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Why Your Own Confidence Is A Gift To Others

Confidence isn't the same thing as bragging or showboating - confidence is about your own journey, the obstacles you've faced, and how you've overcome them. Your confidence inspires confidence in others that they can achieve their goals, too - so the more confidence you have, the more impact you'll make!
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Why Your Lead Magnet Delivery Email Needs a Makeover

You know a lead magnet is essential for generating leads and building your email list...but did you know your delivery email could be even more important?

To Drip or Not To Drip…That Is The Question

Should you drip your course content or release it all at once? There's not a hard-and-fast answer to this question - how you should deliver your course depends on a number of different factors...the nature of your course content, your audience, and even your personal preference. Check out my latest article for some questions you can ask yourself to determine the best delivery method for your course content.

The Danger of Demographics: How Cultural Stereotypes Could Affect Your Conversions

Every time we go to the doctor’s office, are asked to take a survey, or register to win a car, we’re asked the same questions…..gender, age, race, ethnicity, education, income, marital status (I love that my pediatrician’s office has this on their questionnaire!), Social science calls those characteristics “demographics” – the study of a population …

The Danger of Demographics: How Cultural Stereotypes Could Affect Your Conversions Read More »

Why are my Facebook ads being rejected?

There are as many reasons that Facebook might reject an ad as there are stars in the sky, so you’re in good company. Don’t freak out. Don’t panic. Take a deep breath. Then ask yourself these questions.
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