What is Email Marketing?

What is email marketing?

Hello friends! Today, I want to talk about that last bastion of communication that we have control over both as consumers and as marketers: email communication. 85% of adults in the US have an email. That includes my dad, and that says something. A lot of people will tell you that email is dead, and for them maybe it is. Maybe their email list is dead, but it’s not that way for everybody. Let’s talk about what email marketing is and why you need to be doing it. It’s not that I’m telling you what to do, I’m just making some suggestions. 

Email vs. Social Media

Do you spend a lot of your time marketing your business through social media? I’m a huge fan of social media. I’m on social media, and I want to encourage you to consider rounding out your marketing channels by including email marketing. Why is that? Email is the one channel of communication that we have as consumers and as marketers that are not controlled by somebody else. Google still controls your email, but if you make a post on social media on your business page, how many people see that post? Five, ten, fifty, maybe? Are all of them related to you? 

Especially this time of year when people are posting so much more content, Facebook organic reach is tough. I have a client who has 15,000 followers on his Facebook page. He boosted a post, meaning he put money behind a post, only to his 15,000 followers (not to the entire world), and he got fewer than a thousand views on that post. And that was with money behind it. 

Facebook, Instagram, Tik Tok, Twitter, all of those, there’s a big market for your attention. A lot of times, as a consumer, you don’t see all the posts that you may want to see. As a marketer or a business owner, most of the people following your page probably don’t see that post even if you’re putting money behind it. 

Email Marketing

What do we do about that? We turn to that old standby, the online communication tool that has stood by us through thick and thin that we’ve had for, well, in my case, it’s been 22 years that I’ve had the same email address. Email marketing is one of the few places that we have control over. We have control over who sees it. Can we force people to open our email? No. But we can make cute subject lines that get their attention, or we can do promotions that give them discounts or giveaways. We can do things to increase the likelihood that they’re going to open our email. There are technical things on the back end that you can do to increase your email deliverability, but either way, the email at least got to the people on your email list. 

Start An Email Marketing List

If you’re not doing email marketing right now, I understand. I am not the best when it comes to email marketing for myself, but I’m pretty darn good when it comes to my clients. I challenge you to start thinking about making an email list. You don’t have to make a decision right now, and you don’t have to take action right now. Although, you might as well if you do have an email list think about how you’re using that email list. When you think about it, your customer list is the value of your business. That’s why businesses buy other businesses. They buy them for their customer base. They don’t necessarily buy them for their technology. The value of your business is in your customer list, so don’t let that relationship with those people falter. 

Communicate with them regularly. It doesn’t have to be every day. Actually, please don’t do it every day, maybe a couple of times a week. If you’re consistently communicating with them, your email list is going to grow. Those people are going to become raving fans. They will appreciate the relationship that they have with you, like and trust you more, and they’re more likely to buy from you. Think about how you can use email marketing in your business, and as always, I’d be happy to answer any questions you may have.

LynleyH (1) cropped

Things You NEED To Start An Email List

By lynleyhipps

You need an email list. It’s the one way that we can ensure that our messages get in front of our audience. We can’t ensure that on social media, billboards, or newspapers. But we can ensure that in email marketing. That’s why it’s so important to have an email list. There are four things that …

Things You NEED To Start An Email List Read More »

7 Rules of the CAN-SPAM Law

By lynleyhipps

Let’s talk about spam and the CAN-SPAM law. CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing. The CAN-SPAM law is a law that establishes rules for commercial email marketing messages. We’re not talking about transactional messages reminding people that they bought the product or a delivery email of that product. This is …

7 Rules of the CAN-SPAM Law Read More »

How Clean is Your Email List?

By lynleyhipps

“To clean or not to clean. That is the question.” How’s your hygiene? I don’t mean your personal hygiene. That’s none of my business but, how is your email list hygiene? Is it pretty clean? Or is it full of spam email addresses, typos, and email addresses that will never see the light of day? …

How Clean is Your Email List? Read More »

A Goose Walks Into a Bar…

By lynleyhipps

When you don’t know what’s wrong, whom do you trust? Where do you go for help?

How to Embed an Animated GIF

By lynleyhipps

It was so simple. Surely it couldn’t be this difficult, right?

Why Your Own Confidence Is A Gift To Others

By lynleyhipps

Confidence isn’t the same thing as bragging or showboating – confidence is about your own journey, the obstacles you’ve faced, and how you’ve overcome them. Your confidence inspires confidence in others that they can achieve their goals, too – so the more confidence you have, the more impact you’ll make!

Why Your Lead Magnet Delivery Email Needs a Makeover

By lynleyhipps

You know a lead magnet is essential for generating leads and building your email list…but did you know your delivery email could be even more important?

To Drip or Not To Drip…That Is The Question

By lynleyhipps

Should you drip your course content or release it all at once?

There’s not a hard-and-fast answer to this question – how you should deliver your course depends on a number of different factors…the nature of your course content, your audience, and even your personal preference. Check out my latest article for some questions you can ask yourself to determine the best delivery method for your course content.

The Danger of Demographics: How Cultural Stereotypes Could Affect Your Conversions

By lynleyhipps

Every time we go to the doctor’s office, are asked to take a survey, or register to win a car, we’re asked the same questions…..gender, age, race, ethnicity, education, income, marital status (I love that my pediatrician’s office has this on their questionnaire!), Social science calls those characteristics “demographics” – the study of a population …

The Danger of Demographics: How Cultural Stereotypes Could Affect Your Conversions Read More »

Why are my Facebook ads being rejected?

By lynleyhipps

There are as many reasons that Facebook might reject an ad as there are stars in the sky, so you’re in good company. Don’t freak out. Don’t panic. Take a deep breath. Then ask yourself these questions.

Scroll to Top