Why Your Lead Magnet Delivery Email Needs a Makeover
You know a lead magnet is essential for generating leads and building your email list…but did you know your delivery email could be even more important?
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The Danger of Demographics: How Cultural Stereotypes Could Affect Your Conversions
Every time we go to the doctor’s office, are asked to take a survey, or register to win a car, we’re asked the same questions…..gender, age, race, ethnicity, education, income, marital status (I love that my pediatrician’s office has this on their questionnaire!), Social science calls those characteristics “demographics” – the study of a population …
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Why are my Facebook ads being rejected?
There are as many reasons that Facebook might reject an ad as there are stars in the sky, so you’re in good company. Don’t freak out. Don’t panic. Take a deep breath. Then ask yourself these questions.