You need an email list. It’s the one way that we can ensure that our messages get in front of our audience. We can’t ensure that on social media, billboards, or newspapers. But we can ensure that in email marketing. That’s why it’s so important to have an email list. There are four things that …
Hello friends! Today, I want to talk about that last bastion of communication that we have control over both as consumers and as marketers: email communication. 85% of adults in the US have an email. That includes my dad, and that says something. A lot of people will tell you that email is dead, and …
Let’s talk about spam and the CAN-SPAM law. CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing. The CAN-SPAM law is a law that establishes rules for commercial email marketing messages. We’re not talking about transactional messages reminding people that they bought the product or a delivery email of that product. This is …
“To clean or not to clean. That is the question.” How’s your hygiene? I don’t mean your personal hygiene. That’s none of my business but, how is your email list hygiene? Is it pretty clean? Or is it full of spam email addresses, typos, and email addresses that will never see the light of day? …